Nasera Alayon is an Art Director and writer working under the pseudonym, Softcore

She is most known for her contributions as the Art Director for ONE/SIZE and Freck Beauty.

THE POETRY OF DESIGN //

THE POETRY OF DESIGN //

Classically trained as a Graphic Designer, Nasera brings an deep appreciation for typography and technology to her work in the beauty industry. Her work can be spotted at Sephora and Urban Outfitters. She has been featured in The Dieline, Skin in the Game, Who What Wear, Flood Magazine, and The Manual

She lives, writes, and works in Los Angeles.