Softcore is..
Skincare meets Cosmetics.
Beauty with intention
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Beauty with intention •
Form Meets Function:
The Art of Design in Beauty
Beauty isn’t just seen; it’s felt.
True luxury beauty isn’t just about how it looks—it’s about how it makes you feel. Design bridges the gap between form and function, creating a tactile connection that resonates with authenticity, artistry, and impeccable quality. At its core, design defines a brand’s essence.
CHEEKSLIME - LIP+ CHEEK TINT
LASHROCKET - LINER
LASHROCKET - MASCARA
FRECK BEAUTY
Freck Beauty Launch Packaging System
Foundational brand packaging design for Freck’s Gen 1 skincare launch. Developed product naming systems, color-coded systems, and structural packaging to reflect Freck’s irreverent voice and bold, clean beauty identity. Featured in The Dieline.
Freck Beauty Packaging Expansion
Defined the next chapter of Freck’s brand world with packaging for its entry into Sephora. This phase marked a shift into complexion and pigment to signal Freck’s evolution from cult skincare into bold color.
CHEEKSLIME - LIP+ CHEEK TINT
LASHROCKET - LINER
LASHROCKET - MASCARA